Omnicom’s Four Agencies Lead Advertising Rankings, Weber Shandwick Is #2 in PR
Omnicom saw five of its agencies land on Fast Company’s Most Innovative Companies 2026, including four in the Advertising & Marketing category—more than any other holding company. Weber Shandwick also secured the #2 spot in Public Relations and Brand Strategies for the third consecutive year.
1. Agencies Named to Innovation List
Omnicom placed five agencies on Fast Company’s Most Innovative Companies 2026. Four of these—BBDO, Goodby Silverstein & Partners, MARTIN and FCB—ranked in the Advertising & Marketing category, leading all holding companies. Weber Shandwick ranked #2 in Public Relations and Brand Strategies for the third straight year.
2. Agency Innovation Highlights
Goodby Silverstein & Partners advanced “mass intimacy” campaigns for Mountain Dew, Cheetos and Doritos, blending broad reach with cultural resonance. MARTIN evolved into a modern cultural agency by refining its creative processes and talent development. BBDO integrated cross-functional teams to align creative work with measurable business metrics, while FCB delivered category-defining campaigns through its recent integration. Weber Shandwick expanded major client engagements like Mars and deployed proprietary AI tools across its services.
3. Strategic and Market Implications
This multi-agency recognition highlights Omnicom’s strategy of empowering individual brands under its Omni platform to drive innovation. Demonstrated success with AI systems and diverse talent investments may bolster client acquisition and reinforce Omnicom’s leadership in marketing effectiveness, following its recent WARC #1 holding company ranking.