Omnicom’s Genesis Debuts Hispanic GV70 Campaign with 30-/15-Second Spots in Five Cities
Omnicom’s Genesis unit unveiled “El Lujo Está en Ti,” its first campaign exclusively for Hispanic consumers, featuring 30- and 15-second spots in English and Spanish during NBA Playoffs, FIFA World Cup and MLS matches. The ads spotlight the Genesis GV70 SUV across Phoenix, Los Angeles, Miami, San Diego and New York.
1. Campaign Launch and Purpose
Omnicom’s Genesis Motor America introduced “El Lujo Está en Ti,” marking its first culturally centered campaign targeting Hispanic consumers. The initiative emphasizes the brand’s effort to resonate with a key demographic through messaging that links personal purpose to luxury.
2. Media Strategy and Reach
The integrated campaign comprises 30- and 15-second spots in both English and Spanish, scheduled to broadcast during high-profile events including NBA Playoffs, FIFA World Cup coverage and MLS matches. It will run across five key U.S. markets—Phoenix, Los Angeles, Miami, San Diego and New York—with a Miami-specific spot reflecting Cuban and Caribbean influences.
3. Focus on the Genesis GV70
At the campaign’s core is the Genesis GV70 SUV, showcased for its Athletic Elegance design philosophy, spacious interior and driving versatility. Creative assets aim to balance performance features with culturally resonant storytelling to position the GV70 as a premium yet accessible choice for Hispanic buyers.