Nutrition firm Once Upon A Farm cuts annual sales outlook after product recall
OFRM•Once Upon A Farm cut its 2026 net sales outlook to $290 million-$300 million from $327 million-$335 million after a voluntary recall of its Tractor Wheels product lines. Third-quarter net sales rose 35% year over year to $89 million.
1. Lower 2026 outlook
The company now expects a 2026 adjusted EBITDA loss of $4.5 million-$7 million, compared with its previous forecast of a $3 million-$4.5 million profit. It said the revised outlook reflects the recall's impact on the fourth quarter.
2. Third-quarter results
Third-quarter net sales increased 35% year over year to $89 million, driven by 32% volume growth and favorable mix. Gross margin fell to 36.1% from 42.1%, which the company attributed to trade investment, product mix and cooler placement costs, partly offset by pricing and favorable customer mix. The company reported a $3.8 million net loss and adjusted EBITDA of negative $1 million.
