Once Upon a Farm’s $198M IPO Values Company Near $950M, Shares Jump 17%

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Once Upon a Farm raised $198 million through its IPO, pricing shares to value the baby- and kid-food maker at around $950 million. Its stock opened with a 17% gain on debut, indicating strong investor demand for its organic refrigerated products.

1. IPO Pricing and Proceeds

Once Upon a Farm completed its IPO by selling approximately 11.65 million shares at $17 each, raising gross proceeds of $198 million and implying a post-money valuation near $950 million. Net proceeds after underwriting fees are expected to support expansion of production facilities and marketing initiatives.

2. Trading Debut Performance

On its first trading day, shares opened at $19.89 and closed with a 17% advance over the IPO price, reflecting robust retail and institutional interest in its line of organic refrigerated baby and kid foods. Trading volume exceeded 2 million shares, well above typical small-cap IPO averages.

3. Use of Funds and Strategic Outlook

Management plans to allocate IPO proceeds toward accelerating rollout into additional retail channels, enhancing direct-to-consumer fulfillment capabilities and developing new product lines. The company projects revenue growth of over 30% for fiscal 2026, driven by expanding household penetration and international distribution agreements.

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