OpenAI is launching Businesses in beta within ChatGPT, allowing companies to claim and manage profiles, update information and track aggregated engagement. It is also rolling out Business Agents to eligible US e-commerce and online service businesses.
OpenAI said it was launching Businesses in beta within ChatGPT. Through Business Hub, companies can claim and verify profiles, update details, add product feeds with pricing and availability, and view aggregated mentions, views and website clicks.
Business Agents will let users chat with a business agent about products or services. OpenAI is initially rolling out the feature to eligible e-commerce and online service businesses in the US.
OpenAI said it does not share users’ conversations or Business Agent chats with businesses. Insights are aggregated and available only when interactions exceed certain thresholds. Businesses can sponsor their agents as destinations for labeled ChatGPT Ads; existing OpenAI Enterprise customers and advertisers can work with an OpenAI representative to claim their business, while Shopify merchants can connect through Business Hub or Shopify admin.
