OptimizeRx integrates with Trade Desk OpenPath to offer authenticated EHR ad inventory
OPRX•OptimizeRx integrates with Trade Desk OpenPath
OptimizeRx integrated its authenticated point-of-care EHR ad inventory with The Trade Desk’s OpenPath supply path optimization product.
The deal gives The Trade Desk advertisers direct access to inventory across more than 400 EHR and e-prescribe systems reaching 800,000 verified HCPs.
The move aims to bring EHR point-of-care placements into mainstream programmatic buying on The Trade Desk’s DSP.
Inventory is expected to be available through OpenPath in Q4 2026.
