OptimizeRx partners with PulsePoint to expand programmatic access to EHR advertising
OPRX•OptimizeRx partnered with PulsePoint to make its authenticated electronic health record and e-prescribing advertising inventory available through PulsePoint’s platform. The integration adds 250,000 incremental NPIs, bringing PulsePoint’s programmatic EHR reach to more than 1 million NPIs, with advertiser access expected in November 2026.
1. EHR ad integration
OptimizeRx partnered with PulsePoint to make its authenticated electronic health record and e-prescribing advertising inventory available through PulsePoint’s platform. The integration adds 250,000 incremental NPIs, bringing PulsePoint’s programmatic EHR reach to more than 1 million NPIs. Advertiser access is expected in November 2026, enabling marketers to incorporate point-of-care placements into broader healthcare professional campaigns.
