Orange 142 Delivers 3.6M Impressions and 48,500 Clicks for Visit El Paso
Orange 142 executed a Visit El Paso digital advertising campaign delivering over 3.6 million impressions, 48,500 clicks and a 1.32% overall click-through rate. Los Angeles, New York, Chicago, Dallas–Fort Worth and Washington, D.C. led engagement, with secondary markets achieving click-through rates above 8%.
1. Campaign Performance
Orange 142 collaborated with Visit El Paso on a targeted digital advertising campaign that delivered over 3.6 million impressions across programmatic, search, social and connected TV channels. The effort generated more than 48,500 clicks and achieved a 1.32% overall click-through rate, demonstrating strong audience engagement.
2. Market Engagement
The campaign saw highest activity in Los Angeles, New York, Chicago, Dallas–Fort Worth and Washington, D.C., while geo-targeted paid search in secondary markets exceeded 8% click-through rates. Consistent messaging at scale was maintained through ongoing optimization and a coordinated multi-channel strategy.
3. Business Impact
Performance success underscores Direct Digital Holdings’ Orange 142 unit’s expertise in data-driven media execution and may bolster its mid-market client acquisition. The division recently won two 2025 MarCom Awards, highlighting momentum in paid and organic digital channels.