Oscar Health introduced Lucie Health Marketplace as an all-in-one storefront enabling consumers and brokers to shop every major individual market plan alongside ancillary and supplemental products. The platform is designed to put consumers in control by allowing custom bundles of medical, pharmacy, dental, vision, accident and hospital care products.

Lucie integrates individual networks across almost all U.S. zip codes, creating the broadest coverage network at individual plan prices. Partnerships with carriers and leaders like Aflac ensure access to a wide range of health products and price points without employer plan restrictions.

The platform’s AI-driven engine delivers instant quotes, enrollment and renewals across carriers, streamlining sign-ups for brokers and consumers. Early metrics show 94% of U.S. workers want more insurance choices and 93% report satisfaction after switching to individual plans.

Employers can define budgets and fund tax-free employee wallets, enabling teams to select valued benefits in a unified interface. Brokers gain a growth engine that signs up clients in minutes, reducing the complexity of juggling multiple point solutions or facing unpredictable rate hikes.