OUTFRONT Rolls Out 5-Creator Mental Health Campaign on 4M Daily NYC Trips
OUT•OUTFRONT will display mental health affirmations from five creators including Doctor Mike and Vivian Tu across its New York City transit network averaging over four million trips in May. The campaign leverages Liveboards, Urban Panel and Livecard MAX to bring C4MH messages to over 40 million followers during NYC commutes.
1. Campaign Launch and Scope
OUTFRONT has partnered with Creators 4 Mental Health to introduce a Moments by OUTFRONT series throughout May, spotlighting affirmations and wisdom from five content creators in real-world environments. This initiative aims to transform daily commutes into moments of reflection and support for mental well-being.
2. Transit Network and Formats
The campaign will run across OUTFRONT’s high-impact New York City transit portfolio, which averages over four million trips per day. Advertisements will appear on Liveboards, Urban Panel and Livecard MAX displays, maximizing visibility among a diverse urban ridership.
3. Featured Creators and Reach
Five influencers—Doctor Mike, Vivian Tu, Nimay Ndolo, Frankie Grande and Shira Lazar—contribute messages of encouragement and resource awareness. Collectively, these creators reach more than 40 million followers on Instagram, TikTok and YouTube, extending digital advocacy into public spaces.
