OUTFRONT Unveils Ad Program at Union Station Serving 14.8M Riders, World Cup Fan Zone
OUTFRONT Media has launched its inaugural advertising and experiential program at Los Angeles Union Station, which records 14.8 million annual passenger movements, offering interior, exterior and full-station brand domination with large format digital networks across key traveler touchpoints. The landmark station, designated an official Los Angeles World Cup 2026 fan zone, will stream matches across its digital displays and host LASEC’s bold FIFA World Cup 2026 campaign from June 11 to July 19.
1. Program Launch Details
OUTFRONT Media launched its inaugural advertising and experiential program at Los Angeles Union Station, introducing interior, exterior and full-station brand domination opportunities at a hub with 14.8 million annual passenger movements. The rollout includes large format digital networks throughout key traveler touchpoints to deliver dynamic storytelling and immersive brand engagement.
2. World Cup Fan Zone Activation
Los Angeles Union Station is designated an official Los Angeles World Cup 2026 fan zone, streaming live matches across its digital displays. The first campaign by the Los Angeles Sports & Entertainment Commission (LASEC) celebrating FIFA World Cup 2026 runs from June 11 to July 19.
3. Strategic and Revenue Impact
This milestone expands OUTFRONT’s national transit portfolio and creates new high-impact inventory ahead of a major global sporting event. The program is positioned to drive incremental advertising revenue and deepen brand partnerships through enhanced real-world engagement.