PagBank analysis shows appliances, electronics lead Black Friday sales

PAGS•2026-11-06

Brazilian Black Friday e-commerce sales reached R$ 4.76 billion in 2025, up 11.2% from 2024. Health revenue rose 100.7%, while automotive revenue increased 33.6%.

1. Sales by category

Appliances, electronics and mobile phones remained the leading sales categories. Home and construction revenue increased 29.6%, while beauty and fragrance sales grew 5.6%.

2. 2026 product selection

The brief says product selection for 2026 should prioritize proven demand, profit margins and replenishment capacity over popularity alone.

Sources

PagBank analysis shows appliances, electronics lead Black Friday sales

Publicnow

PagBank analysis shows appliances, electronics lead Black Friday sales

1. Sales by category

2. 2026 product selection

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Sources

PagBank analysis shows appliances, electronics lead Black Friday sales

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