Papa Johns Offers Free Large One-Topping Pizza to 250 Spirit Airlines Members
PZZA•Papa Johns launched 'Skies to Pies', converting proof of unused Spirit Airlines loyalty status into a free large one-topping pizza code for the first 250 eligible customers. Applicants must direct message @PapaJohns on Instagram with Spirit membership proof and Papa Rewards enrollment to receive the offer.
1. Campaign Launch
Papa Johns introduced the 'Skies to Pies' promotion on May 8, targeting former Spirit Airlines loyalty members left with unusable points. The initiative offers a free large one-topping pizza code to the first 250 verified participants, aiming to leverage travel disruptions for brand publicity.
2. Participation Process
Interested customers must direct message @PapaJohns on Instagram with a screenshot or boarding pass proof of their past Spirit loyalty status, then provide a screenshot of their Papa Rewards account. Verification is handled via Instagram direct messages before issuing the pizza code.
3. Offer Limitations
The promotion is capped at 250 redemptions and subject to supply availability, with no additional purchase necessary. Non-Papa Rewards members must sign up for the loyalty program to qualify for the free pizza.
4. Marketing Impact
This campaign is designed to drive new loyalty enrollments, boost app engagement, and generate social media buzz. By converting airline frustrations into a pizza reward, Papa Johns seeks to strengthen customer sentiment and attract new Rewards members.
