PAR unit Bridg rebuilds identity graph to 255 million verified US consumer identities
PAR•Bridg, a PAR Technology unit, rebuilt its identity graph to include 255 million verified U.S. consumer identities, covering more than 90% of the U.S. adult population.
1. Identity graph rebuilt
The multi-source graph adds machine learning-driven matching, aiming to lift match confidence, improve data quality and reduce identity fragmentation. Bridg said the platform is designed to link more contactless transactions to customer profiles as traditional in-store identity signals weaken.
