Paramount Skydance Launches Short-Form Video App With Real-Time UFC Stats
Paramount Skydance relaunched its Paramount+ iPhone app with vertical short-form videos—sports highlights, CBS News segments, UFC clips and trailers—to drive multiple daily opens. The service holds just 2% of global streaming app usage and plans real-time UFC statistics and interactive elements to attract viewers.
1. App Relaunch and Features
Paramount Skydance introduced a redesigned Paramount+ app for iPhone that emphasizes vertical short-form videos. Users can scroll through sports highlights, news segments, UFC clips and trailers, mirroring popular social media formats to increase session frequency.
2. Market Share and Competitive Position
The app currently accounts for just 2% of global streaming usage on mobile, ranking behind Netflix, HBO Max and Peacock. YouTube has 59 times more mobile users, highlighting the gap Paramount Skydance aims to narrow with new features.
3. Future Initiatives and Partnerships
Paramount Skydance plans interactive elements such as real-time UFC stats during matches and may explore micro dramas and influencer collaborations. These strategies seek to replicate habits formed on TikTok and Instagram to boost retention and monetization.