Paranovus closes USD 33 million Heyviva brand asset purchase from Jabanero
PAVS•Deal rationale
The deal rationale centers on combining the brand with Paranovus’s social commerce capabilities to support longer-term growth.
Consideration split into four tranches
The consideration is split into four tranches, starting with USD 16.5 million at signing, then payments tied to transfers of domains, U.S. trademarks, and remaining assets.
The seller retained EU and UK Heyviva trademarks; Paranovus received a seven-year right of first refusal to acquire them.
Paranovus closes Heyviva brand asset purchase
Paranovus Entertainment Technology agreed to buy the Heyviva athletic wear brand and related business assets from Jabanero for USD 33 million cash.
The transaction closed on Aug. 5, 2026, shifting from a previously disclosed plan to acquire equity in Jabanero.
