PayPal Launches Ads ID Using 25B Transactions from 400M Accounts to Boost Match Rates
PayPal Ads ID uses verified data from over 25 billion transactions across 400 million PayPal and Venmo accounts to deliver deterministic advertising identifiers. Initial integrations with Magnite, PubMatic, Rokt, and Taboola aim to improve match rates, cross-device accuracy, and closed-loop attribution for advertisers.
1. PayPal Ads ID Introduction
PayPal has introduced PayPal Ads ID, a deterministic advertising identifier built on verified commerce relationships from PayPal and Venmo accounts to enhance ad relevance and performance across digital channels.
2. Deterministic Commerce-Grade Identity and Scale
Built on more than 25 billion transactions across over 400 million accounts, PayPal Ads ID delivers consistent match rates across browsers, devices, and sessions by leveraging authenticated purchase data rather than probabilistic signals.
3. Partner Integrations and Privacy Protections
Initial integrations with Magnite, PubMatic, Rokt, and Taboola span commerce, open web, CTV, and native environments, while encryption, aggregation, and user controls ensure privacy and deidentification of transaction details.