Peloton Forecasts 180-bp Margin Gain and $55M-$75M Q2 EBITDA Despite 8% Subscription Decline

PTONPTON

Peloton's stock fell from $167.42 to $6.63 as the company forecasts a 180 bps gross margin increase and $55M-$75M in adjusted EBITDA for fiscal Q2. It projects an 8% decline in paid connected fitness subscriptions to 2.64M–2.67M while boosting fiscal 2026 free cash flow guidance to $250M.

1. Subscription Attrition Continues

Peloton reported that paid connected fitness memberships declined for a third consecutive quarter, with guidance indicating an ending subscriber base between 2.64 million and 2.67 million by quarter-end. This midpoint implies an 8% year-over-year drop, underscoring the challenge of retaining users once initial equipment purchases are made. Additionally, paid app subscriptions have fallen for two straight quarters, eroding subscription gross profit and highlighting the company’s reliance on recurring revenue to achieve long-term profitability.

2. Q2 Revenue and EBITDA Outlook

For the fiscal second quarter, management projects modest revenue growth and a 180-basis-point expansion in gross margin. Adjusted EBITDA is forecast at between $55 million and $75 million, with the midpoint representing an 11% year-over-year increase. While these figures suggest improved operational leverage, investors will be watching execution closely, particularly on supply-chain optimization and marketing spend, to ensure that revenue gains translate into sustainable margin improvement.

3. Product Refresh and App Price Adjustments

In the past few months, Peloton launched two new bike models and two updated treadmills as part of its Cross Training Series rollout. Management has also implemented three separate app price increases, signaling confidence in the value of its digital content. These strategic moves aim to drive equipment attach rates and lift average revenue per user, but their success will depend on consumer uptake in core North American and European markets and the company’s ability to differentiate offerings from lower-priced competitors.

4. Free Cash Flow Trajectory

Peloton raised the low end of its fiscal 2026 free cash flow guidance by $50 million to a new range starting at $250 million, reflecting stronger operating cash generation trends. In the first quarter of fiscal 2026, the company delivered $67 million in free cash flow, surpassing consensus estimates, although management noted that approximately $30 million of this amount resulted from timing-related factors. Sustaining this cash flow performance will require continued discipline in inventory management and cost controls as the business scales its subscription and equipment revenue streams.

Sources

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