Interview on scaling startups and go-to-market fit
Pender Private Equity Fund Management Inc’s managing partner Maria Pacella interviewed HubSpot founding CRO Mark Roberge on scaling startups, dated July 29, 2026.
Roberge said founders often misdefine product-market fit, urging retention-based signals before accelerating growth.
Discussion focused on shifting from founder-led selling to go-to-market fit, with hiring missteps seen as a common scaling risk.
Roberge also addressed AI’s ROI in sales, framing it as a change driver in go-to-market execution.
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