Penelope Bourbon launches 92-proof Kentucky bourbon at $44.99 and rye at $34.99
MGPI•Penelope Bourbon introduced its Classic Series, launching Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey bottled at 92 proof with SRPs of $44.99 and $34.99 respectively. The Kentucky bourbon, featuring a 78% corn/10% rye/12% barley mashbill, marks Penelope’s first large-scale use of Kentucky distillate with select-market release and planned nationwide rollout.
1. Product Launch Details
Penelope Bourbon unveiled its Classic Series with two new expressions: Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey. Both are bottled at 92 proof, priced at $44.99 for the bourbon and $34.99 for the rye. The bourbon employs a 78% corn, 10% rye and 12% barley malt mashbill, while the rye features 93% rye and 7% malted barley.
2. Availability and Distribution
The new expressions will debut in select U.S. markets beginning this month, with nationwide distribution expected to follow. This phased release allows Penelope to gauge consumer response and optimize supply chains before scaling up.
3. Strategic Context for MGP Ingredients
As part of MGP Ingredients’ branded spirits division since the 2021 Luxco acquisition, Penelope Bourbon’s expansion underscores MGPI’s push into premium whiskey. Successful adoption of these expressions could boost MGPI’s top-line growth and strengthen its position in the craft and blended spirits segments.
