APAC growth strategy centers on local tastes and culture
PepsiCo Asia Pacific Foods CEO Anne Tse outlined a strategy to drive APAC growth through local insights and culture-led product innovation.
Lay’s flavors in the region skew more toward Eastern tastes; Quaker products in China incorporate Eastern culinary approaches such as fermentation.
Management highlighted away-from-home activations as a key engagement lever, including a recently opened Shanghai restaurant and farm visits tied to harvest season.
Tse pointed to China livestream commerce capabilities, citing dedicated livestream rooms and real-time dashboards tracking conversion and consumer feedback.
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