PepsiCo and Silverstone announce five-year partnership
PepsiCo signed a five-year partnership with Silverstone to become the venue’s Official Soft Drinks and Official Snacks Partner.
The deal expands PepsiCo’s distribution and brand presence across Silverstone’s year-round sports and entertainment calendar, targeting more than 2 million annual visitors.
The partnership builds on PepsiCo’s multiyear global tie-up with Formula 1 and the Mercedes-AMG PETRONAS Formula 1 Team.
Activation at the Formula 1 Pirelli British Grand Prix 2026 followed the event’s record attendance of 564,000 fans.
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