PepsiCo targets new meal occasions by turning Doritos and Lay’s into customizable “loaded” meals - PEP News | RalliesPepsiCo targets new meal occasions by turning Doritos and Lay’s into customizable “loaded” meals
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PEP• PepsiCo expands its “loaded meals” push
- PepsiCo is expanding a “loaded meals” push that uses its chip brands as customizable meal bases to capture new meal occasions.
- Strategy targets flexible, informal eating, focusing on Gen Z demand for snackable meals; Doritos research shows 51% prefer this format.
- Plan centers on partnerships, food trucks, restaurant activations to turn chips into higher-value dishes with proteins, sauces, toppings.
- U.K. Doritos Loaded Month model prices a bring-your-own-bag loaded dish at GBP 5, signaling a repeatable, scalable promotion format.
