PepsiCo’s Gatorade Unveils 'Trust What's Inside' Campaign Highlighting 1-2L Fluid Loss
Gatorade launched a global 'Trust What's Inside' campaign featuring Christian Pulisic, Vinícius Júnior and Julián Álvarez, reviving its 'Is It In You?' theme and highlighting 1-2 liter match fluid losses. It leverages GSSI’s 41-year sports science, includes OOH activations plus a limited-edition apparel collab in over 80 countries.
1. Campaign Launch and Roster
Gatorade’s 'Trust What’s Inside' campaign revives the 'Is It In You?' theme and features Christian Pulisic, Vinícius Júnior and Julián Álvarez to emphasize the role of sweat and effort in football greatness.
2. Science-Backed Hydration Insight
The Gatorade Sports Science Institute, drawing on 41 years of research, highlights that footballers lose 1–2 liters of fluid per 90-minute match and uses these insights to develop precise hydration strategies for elite teams.
3. Global Activations and Apparel Collaboration
The initiative spans OOH activations and includes a limited-edition global apparel collaboration, aiming to engage fans in over 80 countries and reinforce Gatorade’s position as the leading sports hydration brand.