PetMeds and Rural King launch co-branded pet pharmacy platform
PetMed Express launched a co-branded online pet pharmacy platform with Rural King, giving Rural King customers access to pet medications.
The program runs through RuralKing.com via web banners, email, and social promotions, with a dedicated co-branded site powered by PetMeds.
The deal extends PetMeds’ pharmacy infrastructure, licensed pharmacists, and e-commerce capabilities to Rural King’s customer base across retail and digital channels.
The launch marks PetMeds’ first large-scale white-label pharmacy program, targeting improved access in rural markets with limited veterinary services.
Introductory promotions include RKPAW25 for 25% off sitewide and RKKING50 for 50% off first-time AutoShip orders.
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