Philip Morris-backed study finds 42% of identifiable cigarette filters in Toronto-area parks noncompliant
PM•A study supported by Philip Morris International's Canadian subsidiary found that 42% of 38,476 identifiable discarded cigarette filters in Greater Toronto parks were noncompliant.
1. Study findings
The study, released Oct. 14, 2026, classified 38,476 identifiable discarded filters by whether they carried Health Canada warnings. Its results aligned with broader research on Canada's illicit tobacco market, including an EY Canada report commissioned by the convenience-store industry.
