Philips Integrates Disney MRI Themes in 87 Countries, Cuts Pediatric Stress 43%
PHG•Philips and Disney integrated Disney stories into Philips Ambient Experience for MRI at facilities in 87 countries to support pediatric exams, reducing stress levels by 43% and scan pauses by 63% in ages 6–10. The immersive environment aims to improve workflow, cut re-scans and minimize sedation need.
1. Collaboration Launch
Philips has integrated beloved Disney characters and stories into its Ambient Experience MRI platform at medical facilities in 87 countries, offering immersive visuals, lighting and audio at no cost to hospitals. Early adopters include pilot sites across Europe and leading centers such as Rady Children’s Health and Calderdale Royal Hospital.
2. Patient Experience Study
A multicenter study across six European hospitals found that for children ages 6–10, the Disney-themed MRI environment reduced post-scan stress by 43% and cut scan pauses by 63% compared to standard procedures. These results suggest fewer repeat scans and lower sedation rates.
3. Operational Benefits
By creating a comforting MRI setting, the themed environment helps young patients remain still throughout scans, boosting daily throughput and reducing procedural disruptions. Care teams can complete more exams efficiently, potentially improving imaging capacity without additional staffing.
4. Strategic Significance
This initiative reinforces Philips’ commitment to pediatric innovation, complementing specialized tools like Pediatric Coaching and Scan Buddy. The collaboration with Disney enhances Philips’ patient-centered imaging solutions and may strengthen its competitive position in pediatric health technology.
