Philips sees personalized guidance becoming standard in beauty technology by 2027
PHG•Philips identified three beauty technology trends it expects to reshape consumer routines by 2027; cited research found 62% of US beauty and personal care buyers want hyper-personalized products.
1. Personalized beauty trends
Philips said personalized guidance is becoming a consumer expectation and that at-home devices are expected to use personalized feedback to build confidence and encourage consistent use. It said increasingly data-driven beauty technology will need to preserve consumer choice while adapting to individual needs.
