Phunware Hires Brent McMahan and Showcases AI Platform Achieving 40% Engagement Uplift
PHUN•Phunware appointed hospitality tech veteran Brent McMahan as Senior Director of Sales and will exhibit its AI-Enabled Guest Intelligence Platform at HITEC North America from June 15–18 in San Antonio. The platform’s AI Concierge feature is exceeding engagement forecasts by roughly 40%, and new AI Itinerary Builder and upcoming Location-Aware Data Layer modules aim to boost ancillary revenue for hotel operators.
1. Upcoming HITEC North America Exhibit
Phunware will exhibit at HITEC North America in San Antonio, Texas from June 15–18, presenting live demonstrations of its mobile-first Guest Intelligence Platform and engaging with hospitality executives and resort operators.
2. Management Hire Strengthens Sales Team
Brent McMahan, a hospitality technology veteran with over a decade’s experience including enterprise sales leadership at FLYR Hospitality, has joined Phunware as Senior Director of Sales to drive adoption across independent luxury resorts, full-service hotels and management groups.
3. AI Concierge Exceeds Engagement Forecasts
Launched in January 2026, the AI Concierge module integrates conversational, location-aware features with wayfinding and mapping, and has been adopted by properties delivering app engagement running approximately 40% above Phunware’s internal forecasts.
4. Itinerary Builder and Data Layer Preview
The in-booth AI Itinerary Builder will demonstrate personalized planning and revenue optimization capabilities for on-property activities, while the forthcoming Location-Aware Data Layer will enable real-time behavioral intelligence to link guest interactions with revenue outcomes across amenities and venues.
