Phunware Names Dmitry Kroshka CEO to Drive AI-Enabled 2.0 Strategy
Phunware appointed Dmitry Kroshka, former senior advisor, as CEO to lead its AI-driven 2.0 Strategy unifying mobile, location-aware and customer engagement capabilities. The company engaged Build Something Product Group under Michael Cerdá to embed AI product and engineering specialists and speed rollout of its next-generation Guest Intelligence Platform.
1. CEO Appointment
Phunware has named Dmitry Kroshka as its new Chief Executive Officer. Kroshka served as a senior advisor since October 2025 and brings over 20 years of experience in AI, SaaS, digital media, hospitality technology and marketing platforms from roles at Oracle, FCB Global and FOX Digital Entertainment.
2. 2.0 Strategy Objectives
Under the 2.0 Strategy, Phunware aims to consolidate its mobile, location-aware and customer engagement tools into a unified AI-enabled platform. The initiative targets operators in hospitality, healthcare and large-property sectors, enabling real-time guest tracking and personalized engagement.
3. Consultancy Engagement
Phunware has engaged Build Something Product Group, founded by Michael Cerdá, to refine its Product 2.0 rollout. BSPG will embed AI-focused product and engineering specialists to accelerate development, commercialization and integration of the next-generation Guest Intelligence Platform.
4. Market Opportunities
The leadership changes align with growing demand for integrated platforms combining mobile engagement, indoor location intelligence, behavioral analytics and real-time AI personalization. Phunware’s enhancements aim to help operators understand guest behavior and deliver faster, more tailored experiences on property.