Phunware Names Dmitry Kroshka CEO to Drive AI-Enabled 2.0 Strategy
Phunware has appointed Dmitry Kroshka as CEO to spearhead its 2.0 Strategy, transforming mobile engagement and location-aware services into an AI-enabled Guest Intelligence Platform. The company engaged Build Something Product Group, embedding AI specialists led by Michael Cerdá to fast-track its next-gen platform for hospitality, healthcare and large-property operators.
1. CEO Appointment and 2.0 Strategy
Phunware has named Dmitry Kroshka as its new CEO to lead the 2.0 Strategy, an initiative designed to unify mobile engagement, indoor location intelligence and behavioral analytics into a single AI-driven Guest Intelligence Platform for complex physical environments.
2. Kroshka’s Industry and Advisory Background
Kroshka joined as a senior advisor in October 2025 and brings over 20 years of experience across artificial intelligence, SaaS, digital media and hospitality technology, with previous leadership and advisory roles at Oracle, FOX Digital Entertainment, FCB Global and various venture-backed tech firms.
3. Build Something Product Group Engagement
Phunware has engaged Build Something Product Group, led by Michael Cerdá, to guide its product strategy and rollout of Product 2.0, embedding additional AI-focused product and engineering specialists to accelerate development and commercialization efforts.
4. Target Markets and Platform Benefits
The 2.0 Strategy targets hospitality, healthcare and large-property operators seeking integrated platforms that combine mobile engagement, indoor location tracking and real-time AI personalization to enable faster, more customized guest interactions and operational decisions.