Phunware names Nick Farrell senior vice president of sales

PHUN•2026-07-30

Phunware expands sales leadership and adds advisors

Phunware named Nick Farrell senior vice president of sales to lead hospitality sales execution, following momentum from HITEC 2026.

Farrell previously held sales and commercial leadership roles at IDeaS Revenue Solutions, working with major hotel brands on revenue-growth initiatives.

The company also added advisors Aaron Holloway, founder and head of product at tallywell, focused on AI-powered predictive healthcare analytics.

Michael Crooks joined as an advisor; he previously built AI and analytics practices at PwC and HP, later serving as a cloud strategy managing director at Accenture.

Sources

Phunware names Nick Farrell senior vice president of sales

Publicnow

Phunware names Nick Farrell senior vice president of sales

Phunware expands sales leadership and adds advisors

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