Pinterest to Debut Shoppable TV Series on Roku Following tvScientific Acquisition
Pinterest will debut “Bring My Pinterest to Life,” a shoppable TV series on Roku this March that lets viewers shop products featured on its platform. The move follows its acquisition of CTV ads platform tvScientific, positioning Pinterest as a unified search, social and CTV performance ad solution.
1. Strong Revenue Growth and AI-Powered Shopping
Pinterest delivered 17% year-over-year revenue growth last quarter, driven by its transformation into an AI-powered discovery shopping platform. The company’s visual search technology now recognizes items in user photos and provides direct shopping links, helping to boost engagement and monetization. Gross margins stood at 79.99%, reflecting the scalability of its ad platform. Advertisers using Pinterest’s Performance+ suite reported improved targeting and conversion rates, as the tool identifies high-intent users and optimizes bids accordingly. With a market capitalization of approximately $18 billion and a forward price-to-earnings ratio near 12.5, Pinterest remains an attractive value proposition for growth-oriented investors.
2. Shoppable TV Partnership Expands Monetization Channels
In March, Pinterest will debut “Bring My Pinterest to Life,” a shoppable TV series in partnership with Roku. Each episode will transform user-curated boards into real-world spaces, enabling viewers to transition seamlessly from watching to shopping through Pinterest and partner brand sites. This initiative follows Pinterest’s acquisition of tvScientific, which added connected-TV performance advertising to its offerings. CEO Bill Ready noted that advertisers will soon be able to buy TV ad inventory with outcome-based metrics, positioning Pinterest as a converged search, social and CTV performance platform. The move is expected to deepen user engagement and open new revenue streams beyond traditional display ads.
3. Institutional Activity and Analyst Sentiment
During the third quarter, Donoghue Forlines LLC established a new stake of 61,534 Pinterest shares valued at roughly $2 million. Other notable buys included 10,943 shares by Integrated Wealth Concepts and 15,168 shares by Empowered Funds. Insiders have sold 105,161 shares in the past three months, representing about 7.1% of insider holdings. Eight analysts maintain hold ratings while 21 recommend buy or outperform, with a consensus price target around $38.93. Pinterest reported adjusted earnings of $0.38 per share on $1.05 billion in revenue for its latest quarter, missing estimates by $0.04 but growing revenue 16.8% year over year. Net margins of 48.99% and return on equity of 8.2% highlight ongoing profitability improvements.