Pinterest Unveils AI-Powered Visual Search Ads and Shoppable Pin Formats

PINS•2026-06-26

Pinterest CTO Matt Madrigal detailed the company's expanded ad ecosystem, including the rollout of AI-driven visual search ads and new shoppable pin formats. He explained enhancements to self-serve ad tools and promised improved measurement metrics for marketers.

1. Ad Ecosystem Strategy

CTO Matt Madrigal outlined Pinterest’s evolving ad ecosystem, highlighting the integration of AI-driven visual search ads and the introduction of shoppable pin formats to deepen user engagement and drive higher click-through rates.

2. Advertiser Tools and Metrics

He described new self-serve campaign management features that simplify ad creation and targeting, along with enhanced measurement metrics designed to increase transparency and optimize return on ad spend for marketers.

Sources

Meta Stocks $156 Billion Flex: Too Good To Be True?

Finance

Pinterest CTO Matt Madrigal Breaks Down Pinterests Place in Ad Ecosystem

Finance

Pinterest Unveils AI-Powered Visual Search Ads and Shoppable Pin Formats

1. Ad Ecosystem Strategy

2. Advertiser Tools and Metrics

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