Pinterest Unveils AI-Powered Visual Search Ads and Shoppable Pin Formats
PINS•Pinterest CTO Matt Madrigal detailed the company's expanded ad ecosystem, including the rollout of AI-driven visual search ads and new shoppable pin formats. He explained enhancements to self-serve ad tools and promised improved measurement metrics for marketers.
1. Ad Ecosystem Strategy
CTO Matt Madrigal outlined Pinterest’s evolving ad ecosystem, highlighting the integration of AI-driven visual search ads and the introduction of shoppable pin formats to deepen user engagement and drive higher click-through rates.
2. Advertiser Tools and Metrics
He described new self-serve campaign management features that simplify ad creation and targeting, along with enhanced measurement metrics designed to increase transparency and optimize return on ad spend for marketers.




