Pixelworks' TrueCut Motion Endorsed by Odeon for 2,500 Premium iSense Screens
Pixelworks received an endorsement from ODEON Cinemas Group to deploy its TrueCut Motion technology across the exhibitor’s 280 cinemas and 2,500 premium iSense screens, ensuring motion-enhanced versions of blockbusters in theaters. The deal extends TrueCut Motion’s reach to millions of European moviegoers, potentially boosting licensing revenue.
1. Odeon Endorsement and Deployment
Pixelworks secured an endorsement from ODEON Cinemas Group to integrate its TrueCut Motion grading technology across ODEON’s 280 cinemas and 2,500 premium iSense screens, prioritizing motion-enhanced screenings of blockbuster films.
2. TrueCut Motion Capabilities
TrueCut Motion enables scene-by-scene motion look fine-tuning in post-production, delivering filmmakers’ intended visual clarity by eliminating motion artefacts and ensuring consistency across 2D, 3D, and next-generation viewing devices.
3. Market Reach and Growth Potential
This partnership grants Pixelworks access to Europe’s largest cinema network, potentially reaching millions of moviegoers and bolstering licensing revenue as theaters upgrade to premium motion-enhanced presentations.