Pizza Hut Unveils $10 Three-Topping Hut Crust Platform and Paid Connoisseur Role
Pizza Hut rolled out "Hut Crust" platform featuring a $10 three-topping pizza on three crusts including Hand-Tossed and Thin 'N Crispy, marking its first Hand-Tossed update in a decade. The chain is hiring a ‘Hut Crust Connoisseur’ offering $31,415.92 plus free pizza for a year to evaluate new crust recipes.
1. Hut Crust Platform Launch
Pizza Hut introduced the Hut Crust platform highlighting a $10 three-topping pizza available on three crust options — Hand-Tossed, Thin 'N Crispy and Tavern Style — to emphasize crust quality and drive Pi Day traffic.
2. Hand-Tossed Recipe Overhaul
The Hand-Tossed crust received its first recipe update in a decade, offering a lighter, airier bite with balanced softness and crisp to modernize the brand’s signature offering.
3. Paid Hut Crust Connoisseur Role
Pizza Hut is recruiting a ‘Hut Crust Connoisseur’ to taste and evaluate new crust innovations, offering $31,415.92 plus a year of free pizza in exchange for honest reviews.
4. National Marketing Campaign and Deal
A national ad campaign featuring a disco-inspired ‘Hut Crust’ anthem will support the platform, with the $10 three-topping crust deal available at participating U.S. locations for a limited time.