Pizzolato MUSE Tops Organic Sparkling Wine with 27.6% Share, Whole Foods Rollout
AMSS•Pizzolato MUSE has captured a 27.63% dollar share of the US organic sparkling wine category, a 2.48-point YoY gain that more than doubles its nearest competitor. The brand launched nationwide distribution of Mini, 750mL and 1.5L formats at Whole Foods Markets starting June 1, 2026.
1. Market Share Leadership
Pizzolato MUSE now commands a 27.63% dollar share of the US organic sparkling wine segment, representing more than one in every four dollars spent. The brand achieved the largest year-over-year share gain among the top five competitors, rising 2.48 points and more than doubling its nearest rival.
2. Whole Foods Nationwide Launch
Beginning June 1, Pizzolato MUSE rolled out across Whole Foods Markets nationwide in Mini, 750mL and 1.5L formats. This expansion will significantly broaden the brand’s retail presence and consumer accessibility within a leading premium and natural grocery chain.
3. AMASS Platform Strength
The national rollout follows the earlier introduction of Calirosa Tequila in select Whole Foods locations, highlighting the strength of AMASS’s distribution platform. These developments underscore AMASS Brands Group’s capacity to scale premium beverage brands across top national retailers and drive long-term growth.
