Planet Fitness $117 Target Hints 52% Upside, Names Interim CFO

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Morgan Stanley set a $117 price target for Planet Fitness, implying 52.19% upside potential. Planet Fitness appointed Tom Fitzgerald as interim CFO following Jay Stasz's departure and reaffirmed its full-year 2026 guidance.

1. Morgan Stanley Price Target

Morgan Stanley established a $117 price target for Planet Fitness, implying a potential 52.19% gain from its recent trading price of $76.88. The firm noted robust membership growth and stable club-level margins as key valuation drivers.

2. Interim CFO Appointment

Tom Fitzgerald was appointed interim CFO following Jay Stasz's departure, with an executive search underway for a permanent successor. CEO Colleen Keating highlighted Fitzgerald’s extensive financial experience within the fitness industry as vital for maintaining reporting continuity.

3. Reaffirmed 2026 Guidance

Planet Fitness reaffirmed its full-year 2026 revenue and EBITDA guidance, underscoring management’s confidence in meeting growth targets. The company reiterated plans for continued club expansion and margin improvement to support its long-term outlook.

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