Planet Fitness closed 2025 with 20.8 million members, marking a notable increase in its global membership base. Full-year system-wide same club sales rose by 6.7%, driven by sustained demand for the Company’s affordable, judgment-free fitness model. During the year, Planet Fitness opened 181 new clubs—including 23 corporate-owned locations—bringing the total system-wide club count to 2,896 across all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

In 2025, franchisees placed equipment in 152 new locations, enhancing strength training offerings and driving member satisfaction. The Company reported record participation in its High School Summer Pass Program, reflecting successful engagement with younger demographics. Approximately 90% of clubs remain independently owned and operated, underscoring Planet Fitness’s scalable franchise model and its ability to capitalize on local market opportunities.

CEO Colleen Keating highlighted a strategic shift of a portion of franchise contributions from the Local Ad Fund to the National Ad Fund for 2026, aimed at optimizing marketing efficiency and accelerating member growth. The Company plans to discuss detailed operating metrics during a fireside chat at the ICR Conference on January 13, 2026. Full fiscal year 2025 financial results and a 2026 outlook will be released on February 24, 2026, signaling management’s continued focus on redefining the brand promise, enhancing the member experience and accelerating new club development.