Polaris Enters Multi-Year Deal with Cleetus McFarland to Feature RZR, RANGER Vehicles
Polaris launched a multi-year partnership with motorsports creator Cleetus McFarland, powering his Freedom Factory content and events with its off-road vehicles. The agreement will integrate Polaris RZR and RANGER models into adrenaline-fueled videos, fan meet-ups and live experiences, aiming to expand audience engagement across his YouTube, Facebook and Instagram channels.
1. Multi-Year Partnership Launch
On April 7, Polaris launched a multi-year collaboration with motorsports content creator Garrett Mitchell, known as Cleetus McFarland, tapping into his Freedom Factory community. The arrangement positions Polaris to back McFarland’s racing events and digital content with its off-road and powersports vehicles.
2. Vehicle Placement and Content Activation
The partnership will feature Polaris RZR and RANGER models in high-energy videos, live fan meet-ups and custom driving experiences. McFarland’s channels on YouTube, Facebook and Instagram will showcase build segments, drag races and stunt demonstrations powered by Polaris machines.
3. Brand Engagement Strategy
Polaris aims to leverage McFarland’s dedicated community to broaden audience reach and explore experiential marketing formats. By embedding its products into authentic events and content, the company expects to deepen customer relationships and stimulate demand in key powersports segments.