Prego Unveils $20 Connection Keeper Bundle to Boost Family Engagement
Campbell’s Prego brand is launching a limited-edition Connection Keeper Bundle with pasta sauce, conversation prompts and a screen-free recorder for $20 from April 27. The collaboration with StoryCorps aims to capture family dinner conversations during Mother’s Day week and enhance Prego’s premium, family-focused positioning.
1. Partnership Purpose
Campbell’s Prego has teamed up with StoryCorps, a nonprofit dedicated to preserving everyday conversations, to create the Connection Keeper Bundle aimed at turning mealtime dialogues into lasting audio memories.
2. Bundle Composition and Pricing
Priced at $20, the limited-edition Connection Keeper Bundle includes Prego Traditional Pasta Sauce, a screen-free audio recorder, USB-C charging cable, a conversation prompt card deck and an easy step-by-step guide.
3. Availability and Timing
The bundle goes on sale April 27 while supplies last and coincides with Mother’s Day and screen-free week promotions to drive seasonal consumer engagement and brand visibility.
4. Strategic Brand Impact
This initiative seeks to reinforce Prego’s family-oriented positioning, encourage more frequent mealtime interactions and potentially boost short-term sales through experiential marketing ahead of key holiday periods.