Premier League viewership up 20% among young Americans, Nielsen Sports data shows
Premier League viewership among Americans aged 18-34 rose 20% so far this season, while NBC and USA Network averaged 500,000 viewers per game, up 3%.
1. Young audience grows
Premier League viewership among Americans aged 18-34 increased 20% so far this season, Nielsen Sports data showed. NBC and USA Network averaged 500,000 viewers for Premier League games, a 3% rise.
2. Top matches and wider interest
Just over one million Americans watched Tottenham Hotspur’s 2-0 home defeat by Newcastle United on August 29, the league’s most-watched U.S. match this season so far. Tottenham featured in three of the six most-watched games. Major League Soccer interest rose 23% among 16-34-year-olds, while interest in the World Cup peaked at 87 million fans in July; female supporters made up 44% of that fanbase.
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