Prenetics Raises 2026 IM8 Guidance to $210M, Adds Jay Shetty as Shareholder
PRE•Prenetics raised its 2026 IM8 revenue guidance to $190 million–$210 million after delivering $33.8 million in Q1 sales, a 6× year-over-year increase. It named Jay Shetty as global IM8 ambassador and shareholder, expanding its equity-aligned roster to drive brand reach across his 70-million-plus follower audience.
1. Partnership Details
In a multi-year agreement, Prenetics appointed Jay Shetty as IM8’s first non-sport global ambassador and granted him equity to align his long-term interests with the brand. Shetty will feature in global marketing campaigns, content and product initiatives, and support scientific advisory efforts in nutrition and longevity education.
2. IM8 Growth Metrics
IM8 delivered $33.8 million in Q1 revenue, representing nearly 6× year-over-year growth, and raised its full-year 2026 guidance to $190 million–$210 million. The brand now ships approximately 150,000 servings daily across 43 countries, with May monthly revenue tracking at $15.5 million—implying roughly $186 million in annualized recurring revenue.
3. Equity-Aligned Brand Strategy
Prenetics continues its equity-aligned ambassador model with partners like David Beckham, Giannis Antetokounmpo, Aryna Sabalenka, Ollie Bearman and Inter Miami CF’s Lionel Messi. Shetty’s 70-million-plus follower reach and 1 billion podcast listens will expand IM8’s presence in wellness, mindfulness and longevity audiences.
