Prenetics launched its IM8 Daily Ultimate Essentials PRO version, a clinical-grade daily supplement featuring enhanced dosages and bioactive ingredient forms while retaining existing pricing for new and existing customers. The upgrade rolls out automatically to IM8 subscribers at their next scheduled delivery with no action required. New customers also receive the PRO formula at the same price point, maintaining market competitiveness in the premium supplement segment.

The PRO formula increases Vitamin B12 from 24mcg to 200mcg (+733%), CRT8 from 25mg to 100mg (+300%), Vitamin K2 by 150%, Vitamin D3 by 67%, and boosts magnesium, MSM, and amino complex dosages by over 36%. It also introduces 30mg of saffron extract and upgrades Vitamin B6 and riboflavin to bioactive forms (P5P and R5P) for superior absorption and targeted cognitive and cellular support.

In response to consumer demand for variety, Prenetics added Mango+Passionfruit and Lemon+Orange flavors to the PRO lineup, aiming to enhance customer satisfaction and retention. The IM8 brand has previously served over 20 million servings and reported surpassing $100 million in recurring revenue within 11 months, positioning the company for continued growth in global markets.