Prestige Launches Twice-Hydrating Eye Drops and Cleansing Wipes Nationwide
Prestige Consumer Healthcare is launching two new TheraTears products in February 2026: Eyelid Cleansing Wipes and Dry & Tired Preservative-Free Lubricant Eye Drops with double the hydrating ingredient of the original formula. Both products will be sold nationwide at Amazon, Walgreens and Walmart to address screen-related eye fatigue.
1. New TheraTears Product Launch
Prestige Consumer Healthcare has expanded its TheraTears dry eye portfolio with two new innovations: preservative-free Dry & Tired Lubricant Eye Drops containing twice the hydrating ingredient of the original formula, and gentle Eyelid Cleansing Wipes designed to remove irritants without stinging. Both products target consumers experiencing screen-induced eye fatigue and are formulated by ophthalmologists to provide daily relief and comfort.
2. Distribution and Market Outlook
Beginning February 2026, the new TheraTears items will be available at Amazon, Walgreens and Walmart nationwide, aiming to strengthen Prestige's position in the $3.2 billion U.S. dry eye care market. The launches align with rising consumer demand for preservative-free eye care solutions and leverage Prestige's established retail partnerships to drive incremental revenue growth.