Priceline Taps 95-Year-Old William Shatner in TikTok Quest for New Negotiator
William Shatner, 95, reprises his role as Priceline Negotiator in a TikTok campaign inviting users to post 10-second duets showing karate moves and travel-savvy pitches. The promotion underscores Priceline’s brand strength as U.S. gas prices exceed $4 and Booking Holdings advances its Booking.com integration.
1. Shatner Returns as TikTok Negotiator
William Shatner, who originated the Priceline Negotiator role in 1997, appears in a new TikTok campaign seeking his successor. Applicants must duet Shatner’s 10-second prompt, demonstrate karate moves and pitch travel deals in a split-screen format.
2. Brand Reinforcement Amid Rising Gas Costs
The campaign highlights travel savings at a time when U.S. gasoline prices have climbed above $4 per gallon. By emphasizing unmatched deals, Priceline aims to capture cost-conscious consumers and drive increased booking volume.
3. Booking.com Integration Progress
Booking Holdings continues to integrate the Booking.com brand into its U.S. operations, using high-profile marketing to unify its global offerings. The Shatner campaign serves as a playful vehicle to reinforce brand recognition and support ongoing expansion.