Prime Day Drives Amazon Shares 2.5% Higher with $26.3B Sales Outlook, Zoox Ramps 100 Robotaxis
AMZN•Amazon shares jumped 2.48% on Prime Day’s second day as forecasts project $26.3 billion in sales and Bank of America models $21.6 billion in GMV following the May launch of Alexa for Shopping. Subsidiary Zoox unveiled upgraded robotaxis and plans to produce up to 100 units weekly at its Hayward factory.
1. Prime Day Sales Surge
Amazon shares rose 2.48% on the second day of Prime Day 2026, a four-day event running June 23–26 that forecasts predict will generate $26.3 billion in online sales. Bank of America models $21.6 billion in gross merchandise value, reflecting stronger consumer activity as major U.S. indexes recover from recent tech-driven declines.
2. Q1 Performance and Analyst Outlook
Amazon reported Q1 revenue of $181.5 billion, up 17% year-over-year, with AWS growing 28% on expanding AI and cloud demand. Analyst Brian Pitz reiterated a Buy rating with a $355 price target, citing robust cloud momentum and improving retail margins.
3. Alexa for Shopping Integration
In May 2026 Amazon introduced Alexa for Shopping to personalize deals based on users’ purchase history. Early conversion metrics show increased order rates with similar browsing levels, underscoring voice commerce’s potential to elevate sales.
4. Zoox Production Ramp-Up
Autonomous mobility subsidiary Zoox revealed a refreshed robotaxi design aimed at enhancing rider comfort. The company is preparing to scale output to up to 100 upgraded vehicles per week at its Hayward, California factory, advancing its path toward commercial launch.
