Primo Brands receives IBWA environmental stewardship award for watershed conservation funds
PRMB•Primo Brands received the International Bottled Water Association’s 2026 Environmental Stewardship Award for its watershed conservation funds. New California and Texas funds launched with $250,000 each as part of a four-year, $1 million commitment.
1. Watershed conservation funds
Primo Brands received the International Bottled Water Association’s 2026 Environmental Stewardship Award for its local watershed conservation funds. The program expanded to California and Texas in March 2026, building on the Ice Mountain fund’s 23 years of operation in Michigan.
2. Funding and replenishment
Each new fund launched with $250,000 as part of a four-year, $1 million commitment. The Michigan fund’s latest grants totaled $78,100 across six local organizations. Water replenishment reached 400 million gallons locally in 2025, and the company targets 100% replenishment in high-water-stress areas by 2035.
