Princess Cruises Sells 3,410 Margaritas in 8 Hours, Hits One-Million Cocktail Milestone
Princess Cruises sold a record 3,410 handcrafted 24K Margaritas in eight hours on February 17 aboard Regal Princess, surpassing the previous 2,728 record. The event marks over one million signature 24K Margaritas sold fleetwide since January 2025, driving guest engagement on its 3,560-passenger ship.
1. Record-Breaking Margarita Sales
On February 17, Regal Princess sold 3,410 handcrafted 24K Margaritas in eight hours during a Western Caribbean voyage, breaking the previous Guinness World Records title of 2,728. The event engaged 3,560 guests and highlighted the popularity of the cocktail across onboard bars.
2. Fleetwide Sales Milestone
From January 1, 2025 through January 7, 2026, Princess Cruises served 1,038,197 24K Margaritas made with Pantalones Organic Blanco Tequila. The million-drink milestone arrived 16 months after launching the fleetwide collaboration in October 2024.
3. Pantalones Partnership Success
The award-winning partnership with Pantalones Organic Tequila has expanded to include multiple handcrafted cocktails and placement in Princess Premier and Princess Plus packages. The beverage lineup now features Reposado and Añejo expressions and custom cart experiences, enhancing guest offerings across the fleet.