Princess Cruises kicked off its Princess Signature Sale on February 17, 2026, featuring up to $600 in instant savings, $99 deposits and free third and fourth guest fares on select voyages. The limited-time offer runs through March 17 and includes sailings from U.S. homeports to Alaska, Canada & New England and Hawaii, with fares starting at $1,249 for a 7-day Inside Passage cruise and $899 for a 7-day Canada & New England itinerary.

Carnival’s Princess Cruises will operate its largest Alaska season ever in 2026, deploying eight ships for 180 departures across 19 destinations and debuting Star Princess. The expanded program offers over 20 cruisetour options, including a 15-night National Parks Expedition Tour that combines a seven-day cruise, scenic rail travel and eight nights ashore at Princess-owned wilderness lodges.

Hedge fund Elliott Advisors has taken a strategic stake in Norwegian Cruise Line, driving up Norwegian’s share price and highlighting investor demands for improved efficiency and returns. This development could spur Carnival Corporation to reassess its own pricing tactics, fleet utilization and shareholder return policies to sustain competitive positioning.